i can do it!
Founded by Louise Hay in 2006, the I Can Do It! conference is an aptly named traveling event presented by Hay House Events in locations which vary from all over the world and feature some of the most inspiring, thought provoking authors and motivational speakers of our time such as Dr. Joe Dispenza, Anthony William, Deepak Chopra, Cheryl Richardson and Reid Tracy.
I was assigned to create the event landing pages for the 2016 I Can Do It! conference locations in Seattle, Philadelphia, Fort Lauderdale and Toronto. The designs I created each included the schedule summary with anchor links to the full 3 day schedules, a custom Javascript testimonial carousel, interactive maps, and multiple pop-up purchasing forms all including layouts, custom imagery, typography and font pairings, and multiple call to action placements. Working closely with the e-mail manager and marketing managers, I was responsible for the researching, wireframing, and testing all of the custom Instapage website designs.
The pages I created kicked off the beginning to all 4 successful events and attracted thousands of people all over the world in search of inspiration, while grossing the highest income at the time for the annual events.
writers workshop
The Hay House Writers Workshop Online Course is a program which has enjoyed a global appeal and gives writers the opportunity to publish their books and a chance to win one of the 3 grand prizes including a publishing contract. The 6 week course gives aspiring writers a taste of everything they need to know from well known contributing authors such as Deepak Chopra, Marianne Williamson, Dr. Wayne Dyer, Mike Dooley, Nick Ortner, Michael Neill, Reid Tracy and more.
I was assigned to create multiple landing pages for the memberships, course, webinars, video FAQs and subsequent pages surrounding the limited time events. After working with the marketing manager, product line manager, CEO, e-mail manager and lead video editor it was apparent that we would be working with multiple funnel lead-ins and redirects so my designs were created to reflect the differences. I was responsible for the researching, wireframing, and testing of the custom Unbounce website designs.
The first funnel was to attract a limited of amount of aspiring writer's and promote the Writers Workshop Online Course as part of a lifetime membership and a chance to win one of 3 grand prizes. Once capacity had been reached, the site would be redirected until the next open membership date. The sales and preceding pages included multiple optin pop-up forms and PLCs, all including layouts, custom imagery, typography and call to action placements.
The second funnel for the Writers Workshop Members included a Writer's Q & A landing page with answers provided as pop-up videos and for those members who had not yet taken the Online Course to sign up for the next upcoming course date via a pop-up form.
memories of heaven
Dr. Wayne Dyer was an internationally renowned author and speaker in the fields of self-development and spiritual growth. Over the four decades of his career, he wrote more than 40 books, including 21 New York Times bestsellers, numerous audio and video programs, and appeared on thousands of television and radio shows including starring in 10 National Public Television specials which raised over $250 million for public television.
I was entrusted to create the landing page for the official launch of Dr. Wayne Dyer's last publish book, Memories of Heaven. Implementing the art and design from the book, I created the layout, including custom imagery, font pairings, testimonials, call to action placements and forms to pre-order the book before official launch date. Working closely with the e-mail manager, marketing managers and the associate director of publicity and book marketing, I was responsible for the research, wireframes, and testing the custom Instapage website design.
My site design was released prior to the book launch to target his fan base, which helped successfully create another inspirational and top grossing book launch by the New York Times bestselling author.
