hay house unlimited audio app
Hay House is one of the largest independently owned mind-body-spirit and transformational enterprises in the world. With multiple U.S. offices and international divisions in the United Kingdom, Australia and India, Hay House delivers products and services to millions of people in more than 35 countries.
I was assigned to design the website landing page for the Hay House Unlimited Audio App, with the goal of the allowing listeners to upgrade from the previous online radio shows and expand the market audience to a worldwide demographic by making audios accessible at the visitors convenience via the app. Implementing the branding design from the iOS app project, I was responsible for the layout, custom imagery, typography/font pairings, banners, call to action placements and testing.
Working closely with the e-mail team, marketing and project managers, we reviewed initial wireframes and design before creating, implementing and testing the assets in the custom Unbounce website design to have the project become a complete success and still gathering listeners.
suze orman's will & trust kit
Suze Orman is one of the most well known Personal Finance Experts, authors, and podcast hosts in the world. As the founder of the Suze Orman Financial Group, her work has gained notability with The Suze Orman Show, which ran on CNBC, ten consecutive New York Times bestsellers about personal finance, was named twice to the Time 100 list of influential people and hosted 9 PBS specials promoting her financial strategies for retirement.
The goal of the site was to release the page coinciding with the airing of her latest PBS show promoting her Suze Orman's Will & Trust Kit. With the majority of her demographic audience being over 50, the site has to be simplistic, easy to read and easy to use. Under extreme deadlines, I was assigned to design and rebrand the landing page for Suze Orman's Will & Trust Kit. Suze wanted to add images and videos to the page to attract her target demographic audience and I created the layout with custom imagery and rebranding, typography and call to action placements.
I worked closely with the e-mail managers, marketing managers and lead video editor reviewing initial layout and design while creating, implementing, testing assets as well as A/B testing into Suze's custom Unbounce website design. The launch was a overwhelming success and is still generating revenue to this day.
the new keto friendly south beach diet
New York Times best-selling author, Dr. Arthur Agatston is an internationally recognized pioneer in cardiac disease prevention. Upon the publishing of his worldwide best-selling book, The South Beach Diet in April 2003 it took the world by storm and by 2004 there were 8 million copies in print. Today, The South Beach Diet remains a trusted source of millions and there are more than 23 million copies of The South Beach Diet and it's companion books in print worldwide.
In 2019, I was assigned to create the landing page for the official launch of The New Keto Friendly South Beach Diet book. At Dr. Arthur Agatston's request, the site was to include a more modern feel yet while maintaining the basic design structure to the other companion books. Incorporating the branding and design from the book, I included the layout, custom imagery, typography and font pairings, banners, multiple videos, testimonials and multiple call to action placements.
Working closely with the e-mail manager, marketing managers, the lead video editor and the associate director of publicity and book marketing, the initial layout and design was created and assets were implemented into the custom Unbounce website design. My site design was released prior to the book launch to target the eager audience to pre-register for the book, which was a great success and helped create another successful best-selling companion in Dr. Arthur Agatston's series of health conscious series of books.
